There’s nothing I love more than watching a fellow marketing executive or founder grow their business and become a hero to their company.
After 20 years in Silicon Valley, and as a serial entrepreneur myself, I know what that leader is going through: internal debates with engineering or finance about marketing effectiveness, hiring and financing challenges, under-resourced staffing, and just the general feeling of not knowing what you don't know.
And I know about the sleepless nights that founders, executives, and marketing leaders have because of what’s at stake.
So I created Timeshare CMO to be the agency I always wanted when I was in-house: a firm that is always on your side and dedicated to your personal success as a marketer and a founder. We get excited when you get recognized for driving results at your company.
And this isn’t just theory for me or for my team. From dashboards that actually help you make decisions instead of further confusing you, to digging into your Google Analytics code to fix a problem, we’re ready to stand at your side as we battle through all kinds of obstacles together.
- Melinda Byerley, Founder
Melinda Byerley, Founder
Melinda Byerley is a serial entrepreneur and the founding partner of Timeshare CMO. Melinda is a pioneer of growth marketing in Silicon Valley, where she's held marketing and e-commerce leadership roles at companies such as PlantSense (sold to Parrot), Linden Lab/Second Life, eBay, PayPal, and Checkpoint Software. Melinda's professional specialties are marketing analytics, campaign attribution, and budget allocation. She is also a storyteller and content marketer who contributes to VentureBeat, GrowthHackers.com, The Growth Marketing Conference, and is a guest lecturer at Cornell University and Babson College. Melinda holds an MBA from Cornell University in Finance and a BFA in Drama from Illinois Wesleyan University. When she's not working, Melinda enjoys speaking truth to power on Twitter (@mjb_sf), running, traveling, and writing.
Scott Meehan, Managing Partner
Scott Meehan is a developer who likes marketers. The intersection of engineering, data, and consumer psychology drives him to find creative technical solutions to marketing and business problems of all kinds. For example, you might find him parsing a Regular Expression to get a goal just right, drilling into code and URL structure for search engine optimization, implementing an ecommerce or blog site, writing Javascript and CSS for A/B testing, or automating marketing dashboards for faster insight.
Scott believes technology should meet the needs of people, not the other way around. His Cornell degree in Science & Technology Studies taught him how to analyze data with a critical mind and to dig deep, past the hype, to find the fundamental problem being solved. Marketing is about people, and Scott enjoys bringing this experience to our clients, from big tech companies to small mobile startups.
Shannon Sweetser
Account Director, Marketing Strategy
Shannon Sweetser is a creative marketing leader and experienced digital marketing strategist with a passion for telling meaningful stories that build brands. Like Star Trek: The Next Generation’s Sir Patrick Stewart, she elevates whatever stage she’s set upon—from the nimblest startup to a globally-recognized company. A life explorer and consumer advocate, she’s concluded a 10-year mission to build new communities and content marketing strategies at Google, Jawbone, Hubspot, and Brightcove. Shannon brings to Timeshare CMO the experience required to develop innovative ideas into successful marketing programs. Graduating with a Bachelor of Fine Arts degree from Emerson College in Boston, she currently lives in San Francisco (Starfleet headquarters) where you’ll often find her unabashedly making references to her favorite sci-fi programs, playing competitive pinball, and boldly going where no San Franciscan has gone before.
Michelle Sanchez
Account Director, Senior Editor
Michelle Sanchez serves as Copywriter and Senior Editor for both internal and client work, and manages all manner of organization for Timeshare CMO and the podcast “Stayin’ Alive in Tech.” Coming from a background in linguistics as well as non-profit fundraising, Michelle brings her love of words and her experience crafting messaging to the world of marketing and branding. She has a penchant for etymology, strong feelings about the Oxford comma, and she works to make sure all of the deliverables of Timeshare CMO are up to snuff. Based in Minneapolis and mom of 4, Michelle keeps plates spinning and projects moving.
Sean Johnson
Sean Johnson manages social media and SEO for our clients and for Timeshare CMO. Working with startups for many years, Sean has experience in most facets of digital marketing, including paid ads, analytics reporting, messaging, social media, and content marketing. His fixation? Applying creative execution to data-driven marketing strategies—resulting in quantifiable results. Sean complements the Timeshare CMO team with his willingness to dive into any project when needed. As a retired fly fishing guide who has guided in Chile, Alaska, and all of the Northwest, he spends most of his free time with a fly rod in his hand or helping his friends learn the sport. He currently resides on the wet side of the mountains of Oregon with his family and his dog Olive.
Alijah Rubin
Alijah is a developer turned marketer. He grew up in San Francisco and recently graduated from Columbia University. His background in the fields of Computer Science, Economics, and digital marketing allows him to find and solve a large variety of problems. Driven by his curiosity, he knows that solving a problem is about understanding all aspects of it--what the problem is, why it’s happening, and how to implement a solution. On a typical day you’ll find Alijah analyzing Google Analytics data, doing in-depth keyword research, managing content in Squarespace, or writing up reports.
Janice Baker
Janice is an award-winning creative director and web designer with an innate skill for brand definition and UX design. With her Bachelor of Fine Arts degree in graphic design and two decades of professional design experience, she understands what drives business intent and has the creative savvy to execute. She’s developed brands from small start-ups to large government agencies, in the industries of hospitality, luxury goods, high-tech, and consumer electronics.
We at TCMO and our clients appreciate her ability to translate vague, general direction into clean, concise designs that generate interest. Based in Reno, Nevada, Janice brings to the table her can-do attitude, fresh ideas, and tenacious desire to solve problems while making everything look great. When she is not at her desk, she is either enjoying the outdoors or rolling on the mat during a jiu-jitsu class.
Chelsea Bonner
Chelsea Bonner is a Social Media Specialist with a passion for telling stories in the form of short, snappy tweets and clever Instagram captions. Her social media philosophy is simple: educate, encourage, and entertain. Chelsea has held analyst and marketing roles at companies such as Nielsen and Edelman, and her specialties include copywriting, graphic design, and community management. She has managed the social channels of everything from digital marketing firms, real estate development companies, and online fashion stores to bloggers, mental health therapists, and executives of major B2B tech companies. Graduating from Spelman College with a Bachelor’s Degree in Sociology, she currently lives in Atlanta, Georgia, where you’ll find her exploring the BeltLine, learning new yoga poses, or immersed in personal development reading.
Todd Herschberg
Todd Herschberg has been working in the SEO space since the mid-1990s when he helped create the search algorithms for one of the first search engines. He has headed digital and search engine marketing efforts at a number of global companies including Like.com (acquired by Google), Alibaba's 11Main.com (where he was hire #1), and Hipmunk (acquired by SAP Concur). He has also led teams at smaller companies and startups, including Glueper.com, Stockpile, TRX, and others. In his spare time, Todd produces charity fundraising events.
Jon Sung
Years ago, Jon turned his back on the hair-raising, hazardous world of end-user software documentation for the quiet life of a copywriter and has never looked back. Jon delights in presenting complex ideas as clearly and cleanly as possible and is always on the lookout for just the right turn of phrase. Jon splits his time between this work and delivering top-tier end-to-end logistical and operational support for his family in Oakland, California.
Catherine Smith
PR consultant Catherine Smith is responsible for a myriad of PR activities for both Timeshare CMO and our clients. From developing compelling stories to placing clients in top tier publications, Catherine is constantly on the lookout for interesting angles and unique narratives. Prior to joining TCMO, Catherine lived in Amsterdam for 10 years where she worked with startup accelerators Rockstart and Startup Bootcamp, helping startups tell their stories to the Dutch and European press. Prior to that, she was the head of international comms for the virtual world Second Life, where she surveyed the virtual landscape to tell economic, social, and creative stories about the Residents of Second Life. Today she lives in the mountains of Western North Carolina and likes to hike, camp, listen to live music, and occasionally eat deviled eggs.